Modern football has become a multibillion-dollar business: Considering football’s popular notion as a working-class sport in England and Germany, the sport's shift towards the 21st century's apolitical fandom is generally explained by the genesis of a process of (hyper-) commodification.

The sport has rapidly changed, loosing touch with its pillars in the working class – who keeps playing and celebrating the game every weekend at an increasingly unattainable price.